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Finery records £5m sales in first year

Online British womenswear brand Finery has recorded £5m sales in its first year of trading, attracting more than 3 million visitors to the site since its launch in February last year.

Finery spring 16

Finery spring 16

Finery spring 16

The brand gained a customer base of 100,000 people during the year ended January 31. No profit or loss figures were released, but co-founder and chief executive Nickyl Raithatha said the first year had beaten expectations.

“We couldn’t be happier with how this year has unfolded,” said Raithatha. “Our objective from the outset was to retain full autonomy of our product, and respond to a very specific demand - for considered, carefully crafted collections at an accessible price point. The calibre of our team, and our belief in this business model, meant our first-year targets were high and we’re thrilled to have surpassed them.”

Drapers revealed last month that Finery will be stocked in six John Lewis stores for spring 16, after a successful pop-up trial within the Loved&Found womenswear concept in Birmingham in December.

Former Asos fashion director and Topshop buying director Caren Downie is the brand’s fashion director, backed by her former colleagues Emma Farrow, who was previously designer director at Topshop, and Rachel Morgans, former buying director at Asos.

Read The Drapers Interview with co-founder Nickyl Raithatha here.


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