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Exclusive: Fiona Lambert to leave Asda

Asda’s vice president of own label development Fiona Lambert has decided to leave the business.

Fiona Lambert

Fiona Lambert

Fiona Lambert

It follows yesterday’s announcement that the supermarket chain intends to axe up to 300 jobs at its head office in Leeds in response to a “radical change” in the way people shop.

An Asda spokeswoman said: “It is with no small regret that we can confirm Fiona has chosen to leave the business.

“Fiona originally worked alongside the founder of George, George Davies, to set up and launch the first supermarket fashion brand in 1990.

“After a period at Next, Fiona returned to George in 2007 as Brand Director, overseeing the design, buying and quality of George clothing in Asda stores and on In addition to this, Fiona led the launch of the first ever range of homeware from George in 2014.

“Fiona has also made a significant contribution, with her own unique style, throughout her time with Asda as an ambassador for Tickled Pink, a supporter of Women in Leadership and externally as a judge on the coveted Gold Award judging panel for Graduate Fashion Week.

“Fiona leaves the business with our very best wishes for the future.”

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