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Firetrap burns with global ambition

Firetrap has unveiled a global retail expansion plan following the departure of managing director John Gorman.

Gorman joined the young fashion brand in October 2004 to drive a European strategy at the business, but has left to pursue new opportunities. However, Firetrap is still expected to expand its existing portfolio of three shops, in London, Leeds and Liverpool.

Firetrap brand and communications manager Carlos Singh said stores in Italy and Germany were on the cards and that the company was in talks with potential Middle Eastern franchise partners. He added: "In the UK, we are looking at opening two new stores, potentially in Bristol and Nottingham."

Firetrap has recruited a raft of senior staff in the wake of Gorman's exit. Sophie Clinch, formerly of Karen Millen and H&M, has taken on the new role of womenswear product director. Janet Scantlebury joins as UK women's sales manager from fashion agency Maverick, while Simon Baker has returned to the company from Boxfresh as sales manager for Firetrap sub-brand Black Seal.

Firetrap, which has 3,000 wholesale accounts worldwide, is aiming for turnover of £55 million in 2007 against the £46m it made last year, Singh added. The company is part of World Design and Trade, which also owns Sonneti and Full Circle.

In Drapers' 2006 end-of-year Indicator rankings, Firetrap was top in men's and women's young fashion (see pages 10 and 12).

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