Young fashion brand Firetrap is being primed for a sale after drafting in accountancy company PricewaterhouseCoopers (PwC) to explore options for the company.
There has been mounting speculation surrounding the future of Firetrap, which is owned by brand house World Design and Trade (WDT), with rumours circling that the brand will be sold.
Brand and retail director Myriam Ben-Yedder said: “The company has engaged PWC to explore a sale or investment, interest is good but no sale as yet has been concluded.”
Earlier this year Drapers reported that the brand’s pricing architecture would be expanded for autumn 12 with the launch of a more fashion-forward capsule range. Firetrap also agreed a licensing deal with kidswear supplier Flyers Group to produce its first kidswear range for autumn 12.