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Firetrap ignites its growth with Scottish retail debut

Firetrap is gearing up to open a 6,000sq ft flagship in Edinburgh for autumn, as part of the brand's retail roll-out strategy.

The Scottish store debut will take Firetrap's UK store count to four, with another set to open in Belfast next year. It also has stores in Liverpool, Leeds and London's Covent Garden.

The brand is understood to be planning up to 10 stores in the UK.

Firetrap chairman Asbed Momdjian said: "We picked Edinburgh for our fourth Firetrap standalone because our research showed that it is a fashionable, trend-led city with a young population."

Several shops could launch in the south of England, in locations such as Brighton and Southampton, where the brand is hoping to raise its profile.

Firetrap is also preparing to open a shop in Dubai in October.

Parent company World Trade and Design has signed a seven-store franchise deal with Dubai-based retailer Paris Group, which will see seven stores open in the Middle East over the next two years.

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