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Firetrap sales head leaves after 25 years

The last member of the original Firetrap team that was in place when Sports Direct bought the business has left, nearly two years on from the deal.

David Lea, head of sales for Firetrap, departed last week after more than 25 years at the young fashion brand.  He said the agreement was amicable and he has left on good terms but is now looking at new opportunities.

Following Firetrap’s collapse into administration in March 2012 more than 50 staff were made redundant.

However around 74% of parent company World Design & Trade’s 230- strong workforce were saved as sportswear giant Sports Direct snapped up the wholesale division.

In December 2012, Drapers revealed that more than 150 staff at Firetrap had been made redundant due to the closure of the brands head office in Acton, West London.

Fewer than a dozen people were kept on in an office on Regent Street.

One insider told Drapers: “When you look back at what [Firetrap] used to be it’s sad to see it’s not in such good stores and is discounted everywhere.”

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