The first House of Adidas concession in Scotland has opened in Greaves, the family-owned and run sportswear retailer which has been operating in Glasgow since the 1920s.
House of Adidas
The Adidas shop-in-shop is the only one of its kind in the UK outside of Harrods in London.
The new £1m development in the Greaves store on Gordon Street increased the floor space to almost 13,000 sq ft.
Phil Benton, vice president of sales for Adidas in the UK and Ireland, said: “This shop-in-shop is a beacon for the brand in Glasgow that will allow the consumer to engage with Adidas across many of its key concepts that are worn by both athletes on the field of play and fashion icons.”
The 90-year old shop has been transformed with the addition of a new stairwell lined with digital mannequins and inspirational messages from some of Adidas’ brand ambassadors including Lionel Messi, Jessica Ennis-Hill, Caroline Wozniacki and Yohan Blake.
Sandy Greaves, Greaves managing director, said: “In terms of the range and experience it provides, this is the best of the best and you’d have to go to the fifth floor of Harrods to see anything like it. It’s great news for Greaves and our customers of course, but it’s also a real shot in the arm for the city of Glasgow that the world’s top sports brand would choose to partner with its oldest retailer, rather than open their own shop around the corner.”