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First look: AllSaints launches pop-up in Selfridges

AllSaints has launched a limited edition collection, called AllSaints Limited, at a pop-up store in Selfridges on Oxford Street.

The 1,200 sq ft space in Selfridges’ international luxury designer floor has been designed with a minimalist aesthetic, using concrete and brushed steel, and complete with 1990s televisions showing actress Aomi Muyock wearing the collection.

The 50-piece collection focuses on leather, knitwear and outerwear using more premium materials and manufacturing techniques, including dresses priced at £398 and a parka at £1,298.

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