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First Look: Asics races on to Regent Street

Japanese sportswear giant Asics has opened its new flagship store on London’s Regent Street. 

Timed to open as the IAAF World Athletics Championships kick off in Stratford, the new store is Asics’s largest in the world at over 9,000 sq ft.

The store is the first time Asics’s four brands: Asics, Asics Tiger, Onitsuka Tiger and Haglofs have all appeared under the same roof. The design aims to reflect the brand’s “Sound Mind, Sound Body” ethos, and the floor space includes a juice bar and an analytic running tool as well as digital screens showing content from Asics’s global ambassadors. 

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