Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

First Look: Barbour launches premium sub-brand

British lifestyle brand Barbour has launched a new luxury sub-brand – Barbour Gold Standard – for autumn 20.

The new menswear brand features 10 of Barbour’s signature wax and quilted jackets, designed to represent the pinnacle of Barbour’s design expertise and history. It is designed to target a premium and luxury distribution.

Paul Wilkinson, global marketing and commercial director for the brand explains: “[Barbour Gold Standard] celebrates the expert craftsmanship and design knowledge we have gathered over 125 years,” he says.

“Barbour Gold Standard takes inspiration from some of the best known wax and quilt styles from our archive and elevates them to a ‘gold standard’ through the use of wax, tweed and oiled leather fabrics, updated trims, linings and buttons; the focus is on achieving the very highest level of luxury detailing.”

The 10 styles all reference signature designs from the Barbour archive, and update them with technical details. The Barbour Supa Border Wax, for example, is inspired by the original Border jacket that made Barbour a household name in the 1980s, but is updated with Thermore thermal insulation for extra warmth, and has an adjustable nylon hood to protect against the elements.

Prices have yet to be announced, and the brand was officially unveiled for the first time during Paris Men’s Fashion Week.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.