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First look: Chi Chi London launches bridal collection

Womenswear brand Chi Chi London has launched its first bridal collection.

The collection, which also comes in petite and plus sizes features laces, tulle and pep hems.

Retail prices range from £75 to £190.

Chi Chi is part of a growing number of retailers cashing in on the affordable bridalwear trend. It follows similar launches from Quiz, Boohoo, Little Mistress, JD Williams, Lipsy, Topshop, Asos, Ted Baker, Missguided and Whistles.

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