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First look: Diesel unveils new store concept

Diesel has unveiled its new store concept in New York ahead of a global rollout. 

The 2,800 sq ft shop at 625 Madison Avenue stocks the retailer’s full offer of menswear, womenswear, footwear and accessories.

The shop has a hand-finished cement exterior and a bright, more “gender neutral” interior featuring glass displays and a “denim temple”.

The new concept will be rolled out to Diesel stores across the globe from 2016.

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