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First Look: Ecco unveils revamped flagship

Ecco has doubled the size of its UK flagship on London’s Oxford Street, which is part of a larger revamp and expansion into a vacant unit next door, taking the store to 2,100 sq ft.

Unveiled on September 3, the expanded flagship at 445 Oxford Street opposite Selfridges, incorporates an extended range of kids’ shoes, women’s and men’s casual and formal pieces, as well as perfomance styles.

Based on the design of the Danish flagship in Bredebro, the concept is based on a clean Scandinavian design with warm touches of light oak furniture designed in Denmark and leather seating constructed using leather from Ecco’s own tanneries. A standout feature of the design is an interactive screen where shoppers can swipe the tag on the shoe to find out more about its construction.

Ecco, which currently operates 43 stores across the UK, plans to open a further four stores by December this year including Leeds, Manchester and Edinburgh. UK managing director David Butler said the company had a further long-term goal to open between seven and 10 stores every year for the next three years.

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