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First look: Finery teams up with Pineapple Studios founder

Womenswear brand Finery has launched a capsule athleisure collection designed in partnership with Debbie Moore, the founder of Pineapple Studios.

The 10-piece collection, which includes updates on Pineapple Studio classics such as the body, the ballet wrap, the dancer’s sweat top, the slip dress and the legging, has launched exclusively at Selfridges Body Studio and online at selfridges.com.

The collection was inspired by the heritage of the dance studios and clothing brand Moore founded in 1979 in a disused pineapple-canning factory in London’s Covent Garden, which still exist today. The collaboration came about through Moore’s friendship with Finery co-founder Caren Downie, who has since left the brand.

Moore was the first designer to use cotton and Lycra from DuPont in dancewear. There is high Lycra content in the Finery collection, which has a soft and luxurious handle.

Moore told Drapers the original slip dress was inspired by that worn by Audrey Hepburn in the poster for the film Breakfast at Tiffany’s, which she said she watched 14 times after its release in 1961.

She said the Finery team had shown “integrity” throughout the collaboration, understanding and appreciating her emphasis on fit, fabric and colour.

”I’m really happy with the final collection and can’t wait to see some of our dancers wearing it in the studio,” she said, adding: “I don’t want women to feel like they have to wear this to dance in – it’s just as suitable to wear out and about too.”

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