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First look: French Connection debuts new store concept

French Connection has launched a new store concept at its new northern flagship in Manchester.

The retailer, which closed its previous Manchester store in January 2016, has returned to the city with a 2,885 sq ft store at the Royal Exchange in the city centre.

The new store concept, which will be rolled out in the UK and internationally for all future shop openings, is modern and minimal. It uses lightweight and transparent materials to keep the store bright and airy.

The store is stocked with the brand’s “premium fashion buy”, which was previously exclusive to the flagship store on London’s Oxford Street and online. The new retail space will stock both the women’s and men’s collection plus a small amount of homeware.

The shop is also the retailer’s first foray into creating a digital “store of the future”. All retail staff will have an ipad allowing them to check stock availability in real time across stores and online, browse the full product range, and share digital content from social media.

To mark the opening French Connection is launching a charity initiative for the We Love Manchester Appeal. French Connection’s autumn collection includes a beautiful Bee Charm Necklace, perfectly representative of the iconic Manchester worker bee that became a symbol of hope and unity following the tragic terror attack in Manchester last May. From Wednesday 15 November all profits from sales of French Connection’s Bee Charm Necklace will be donated to the charity.

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