Upgrading fabric quality and improving fit are major priorities for George, which unveiled its Christmas 15 collection today at Somerset House in central London (September 2).
The Raw collection of women’s knitwear will focus more on natural fibres, including boiled wool, and textures such as cable knits and soft fake fur. Available in sizes 8-24, the knitwear collection will drop into store in mid-October. This focus on fabric quality will continue into the spring 16 season, confirmed Romilly Mullen, George womenswear design manager.
Prices for the Raw collection range from a scarf at £8 to a coat with a fake fur hood at £40.
“A running trend for us is upgrading the fabric and fit,” explained Mullen. “Our customers are really savvy and they expect a lot, so we’re introducing more natural fibres and looking to improve the fit. Our customers don’t want their clothes to fall apart after five minutes. Our knitwear has become more grown up, including special details like sequins and embellishment, while still having our quirky sense of humour.”
George has also upped the quality of its parka selection, include a fake suede (£45) and mink coloured technical parka with a nipped in waist (£45), both with fake fur trim.
Set to go into store at the end of October, George’s Christmas party wear features metallic sequined dresses and camisoles in shades of rose gold and copper, both wide and tapered leg jumpsuits, lace dresses and embellished detail.