Harvey Nichols will tomorrow (April 7) open the doors to a brand new menswear department in its flagship store in Knightsbridge, London, following nine months of refurbishment. Drapers takes a tour ahead of its grand unveiling.
Occupying the two lower ground floors of the 200-year-old building, the 28,000 sq ft space was designed by Architect firm Virgile and Partners and has seen new menswear-dedicated entrances built off Sloane Street and Seville Street, new escalators installed and the entire space redesigned, removing many internal walls and reconfiguring the layout.
Stocking over 270 brands, including 50 new names for launch, Harvey Nichols has disposed of the standard shop-in-shop format in favour of a flowing space segmented into boutique areas, creating a gallery-like modern take on luxury retail, utilising a dizzying array of materials and top end fixtures and fittings.
The new space is divided into International, Contemporary, Accessories, Denim, Off Duty and Tailoring brand spaces, as well as a Style Concierge personal shopping area, a café-come-bar, barbershop and pop-up concept store called Project 109.
The refurbishment is the first step in a four-year plan to modernise the entire Knightsbridge store.