House of Fraser is the latest retailer to unveil its Christmas advert, bringing a sense of merriment back to the festive season.
The video follows the story of two sisters and their Christmas fesitivities over the years, celebrating joyful memories and Christmas festivities. The ad will make its debut on Sunday 12 November.
Alongside the adverts, House of Fraser stores will house Christmas grottos, giftwrapping stations and in-store events around makeup and party dressing.
Chief marketing officer, Paddy Earnshaw, said: ”Department stores hold special festive memories for many – the wonder of meeting Santa Claus in a grotto or simply spending time with family and friends surrounded by twinkling lights – and this year we’re aiming to rekindle that childhood nostalgia and help our customers end the year on a high, with a good old-fashioned Christmas.”