Dr Martens has unveiled its new flagship store in the brand’s “spiritual home”, London’s Camden Market.
The latest store is is located in a grade II*-listed 19th-century building in the heart of Camden Market and is the footwear brand’s 28th UK location.
The 4,000 sq ft store spans two floors and carries the full Dr Martens men’s women’s and children’s ranges. Customers will also have the chance to view and buy limited edition exclusive designs unique to the Camden flagship.
Dr Martens has labelled the shop as an “experimental store”. It features artwork commissioned by Specials bass player Horace Panter, a GIF booth and a customisation area where customers can personalise their favourite DMs, old and new.
There is also a music space that will host a programme throughout the year, in collaboration with online radio specialist Mixcloud, and a virtual-reality experience, powered by Oculus, which allows fans to take a virtual tour of the brand’s original UK factory.
Despite the high-tech features, Dr Martens has kept many of the building’s original elements, creating a stripped-down industrial environment that mirrors the brand’s history.
The store also showcases its authentic connection to music and youth subculture through never-before-seen memorabilia from the 1960s to present day, donated by The Joe Strummer Archive, Pauline Black and Twin Atlantic.