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First look: Inside K-Way’s hi-tech Covent Garden flagship

Outerwear brand K-Way has opened its first Plug@sell store in the UK in Covent Garden, which features tablets instead of cash registers so customers don’t have to queue.

The 1,500 sq ft store, located at 4 Henrietta Street, uses digital screens and iPads in sales areas and shop windows to allow customers and staff to locate every item, view price, sizes, colours and materials on products in store, and receive updated information on promotions, discounts and news in real time.

Every item also features a unique number and QR code that can be scanned with a smartphone to provide details on the production, traceability and authenticity of K-Way products.

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