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First Look: Inside the new Louis Vuitton townhouse concept at Selfridges

The luxury French brand unveils it’s lastest project, a three story townhouse, in Selfridges tomorrow. Here’s a sneak peek at what to expect.

Friday November 8 sees Louis Vuitton open the doors to the Townhouse, a new mega-concession that spans three floors and over eight times the size of the brand’s previous footprint in the department store. Connected by a one-of-a-kind rotating lift, the ground floor showcases the house’s iconic luggage, bags and accessories, while the first floor is dedicated to the Kim Jones-designed menswear collection and the second floor plays host to Marc Jacobs’ penultimate womenswear collection for the brand. Four years in the making, the space was designed by French RCA graduate Gwenaël Nicolas to include special touch-screen technology to tell the story of the brand and has its own entrance on Oxford Street.

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