John Lewis’s new Chelmsford store, the retailer’s first in Essex, will focus primarily on fashion and beauty.
The shop on Bond Street opens on 29 September and will house brands including Ralph Lauren, Whistles, Finery London and John Lewis’s new own-brand womenswear label, Modern Rarity.
The Chelmsford branch will have the largest beauty hall of all of John Lewis’s small full-line department stores at 7,900 sq ft, with 14 beauty counters including Mac, Charlotte Tilbury and Nars.
Laura Rawstron, branch manager at John Lewis Chelmsford, said: “Fashion and beauty will be John Lewis Chelmsford’s forte. We’ve carefully curated brands that we know the Chelmsford community will enjoy.”