Young fashion womenswear brand Little Mistress has opened its first standalone store in the UK at 120 High Street, Guildford in Surrey.
The 2,100 sq ft store features the brand’s full collection and is the first in a wider rollout for the business.
A second UK store is earmarked to open in Lakeside shopping centre in Essex on 10 November.
Little Mistress has 20 concessions in Debenhams and plans to have 25 by the end of 2018. It has reduced its number of wholesale accounts from 150 to 25 in the UK and it has 40 in Ireland.
Internationally, Little Mistress Group opened its first four franchise stores with partner Al Hokair for another of its brands, Girls on Film, in August.
The group plans to roll out between 40 and 50 franchise stores – a mixture of Girls on Film and Little Mistress – over the next two years in Iran, Dubai, Kuwait and Oman.