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First look: Little Mistress to launch bridal collection

Womenswear business Little Mistress Group will launch its first collection of bridalwear on 17 May.

The 10-piece collection features tulle, lace, organza and embellishment details. It will sit alongside Little Mistress’s bridesmaid collection.

Wholesale prices will start at £50, with retail prices ranging from £100 to £250.

“As the UK leaders in hand-embellished, sequined, occasion/bridesmaid dresses, we thought it was natural to expand our offer and introduce Little Mistress Bridal,” said Mark Ashton, chief executive of Little Mistress.

Little Mistress is part of a growing number of retailers cashing in on the affordable bridalwear trend. It follows similar launches from Lipsy, Topshop, Asos, Missguided and Whistles.

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