Luxury retailer Matchesfashion opens its 7,000 sq ft retail hub in west London’s Mayfair today, 4 September.
Set over five levels in a Mayfair townhouse, 5 Carlos Place is Matchesfashion’s latest permanent retail venture and incorporates two floors of luxury shopping space, two floors of personal shopping suites and a cafe-meets-content broadcasting hub, which will house regular lifestyle events that will be live-streamed and archived via a new section on its website, called “What’s On”.
The first two floors are flexible spaces that will feature a mix of product, which will change every two weeks.
For its launch, Matchesfashion has teamed up with Italian luxury brand Prada on an exclusive collaboration, featuring more than 100 special pieces only available at 5 Carlos Place.
These retail areas will remain open to all customers, while the personal shopping suites can be booked online.
The cafe area on the top floor will also be flexible, featuring different chefs and restaurant residencies, and will house a range of events. With more than 40 scheduled for September and October, these include panel talks, supper clubs and live music gigs. All events are open to the public.
The adjoining media space will broadcast and archive each event on the Matchesfashion website and social channels, creating a lifestyle content hub available to its 100 million digital visitors around the world.
The store includes subtle mobile technology throughout that is connected to the Matchesfashion app, which allows shoppers full access to the retailer’s product range. The technology will also give staff access to visitor’s sizing information, past orders and browsing history, using a bespoke algorithm that helps staff to suggest relevant and personalised recommendations. All Matchesfashion’s products are available to be tried on and purchased in the store, and are delivered from the warehouse within 90 minutes.
Matchesfashion has three retail stores in London’s Marylebone, Notting Hill and Wimbledon. Online now accounts for 90% of all sales.
In May, it reported a 44% increase in revenue, reaching £293m, for the year to 31 January 2018. EBITDA was up 34%, from £19m to £26m, and average order value was reported as £542. Online sales at the business grew by 73%, and turnover rose 61% to £204m. Website visits increased 36% year on year to 75 million.