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First look: Missguided opens Dubai store

Manchester-based fast fashion retailer Missguided has opened its first store in the Middle East, in The Dubai Mall.

The franchise store, launched in partnership retail group Azadea, spans almost 11,000 sq ft.

As revealed by Drapers last March, Missguided plans to roll out stores, websites and a click-and-collect service in United Arab Emirates, Qatar, Saudi Arabia, Kuwait, Bahrain, Jordan, Lebanon and Egypt.

Missguided is closing its loss-making flagship at Westfield Stratford City at the end of the month, as revealed by Drapers last month.

Missguided’s remaining UK store in Bluewater shopping centre continues to trade.

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