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First look: Missguided’s Bluewater store

Missguided has opened its second bricks-and-mortar store, at Bluewater shopping centre in Kent.

The 16,200 sq ft store has been designed by London-based agency Dalziel & Pow. The agency also worked on Missguided’s first store, which opened last year at Westfield Stratford.

Revenue at Missguided increased by 75% to £206m in the 12 months to March 2017, boosted by marketing campaigns featuring influencer Baddie Winkle and collaborations with model Jourdan Dunn.

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