Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We use cookies to personalise your experience; learn more in our Privacy and Cookie Policy. You can opt out of some cookies by adjusting your browser settings; see the cookie policy for details. By using this site, you agree to our use of cookies.

First look: Pentland’s new brand 52 Degrees LDN

Simplicity, wearability and comfort are key to 52 Degrees LDN, Pentland’s new women’s footwear brand.

The debut core collection is comprised of four classic styles: ballet flats, loafers, court shoes and Chelsea boots, all of which have been specifically constructed with comfort as a focus.

The designs appear in contemporary colourways such as blush pink, peachy beige and yellow, as well as classic black. Comfort features include trainer inspired foam linings and slip resistant soles.

Shoes are designed in London and made by a family run factory in Spain. The brand’s name refers to the latitudinal axis co-ordinates of London.

The brand launched its core range direct to consumer on 30 September via its own website, and seasonal colourways will be introduced to the collection from autumn 20.

At present, Pentland has no plans to wholesale the brand. 

Retail prices range from £80 for a ballet flat to £150 for a Chelsea Boot;

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.