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First look: PrettyLittleThing opens LA office

Womenswear etailer PrettyLittleThing has opened the doors of its 7,000 sq ft LA office on Melrose Avenue. 

The two-storey building features the etailer’s office, along with a “unicorn lounge”, photography studio, pedicure stations and glam bar. 

The new location will host events for influencers and celebrities, “providing a place for them to explore the brand and try on clothes.”

Meanwhile, the PrettyLittleThing head office will remain in Manchester, where the brand began. 

Umar Kamani, founder and chief executive of PrettyLittleThing, said: “I am so excited to be launching our Melrose office and influencer unicorn lounge. Everything we have created in this space has been made to be Instagram friendly. I wanted to create a space where girls can feel like they are living in a fairy tale.

“I am so grateful for everyone’s support and I’m proud of what the brand has achieved since we launched into the US market.”

The Manchester-based fast-fashion brand, owned by the Boohoo Group, launched in 2012. 

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