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First look: Quiz launches bridal range

Quiz has become the latest fast fashion retailer to launch an affordable bridal collection.

The capsule bridal range will launch online this week with prices ranging from £70 to £100.

All dresses will be gift wrapped and packaged in a box to ensure they are delivered in pristine condition. The retailer already sells a range of bridesmaid dresses.

Sheraz Ramzan, business development director at Quiz, said: “Attitudes towards wedding dresses and formal ceremonies are changing. We are seeing increasing demand from our customers in search of alternative occasionwear options at affordable prices, catching a more laid-back, feminine look.”

Quiz is part of a growing number of retailers cashing in on the affordable bridalwear trend. It follows similar launches from Boohoo, Little Mistress, JD Williams, Lipsy, Topshop, Asos, Ted Baker, Missguided and Whistles.

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