Quiz has become the latest fast fashion retailer to launch an affordable bridal collection.
The capsule bridal range will launch online this week with prices ranging from £70 to £100.
All dresses will be gift wrapped and packaged in a box to ensure they are delivered in pristine condition. The retailer already sells a range of bridesmaid dresses.
Sheraz Ramzan, business development director at Quiz, said: “Attitudes towards wedding dresses and formal ceremonies are changing. We are seeing increasing demand from our customers in search of alternative occasionwear options at affordable prices, catching a more laid-back, feminine look.”
Quiz is part of a growing number of retailers cashing in on the affordable bridalwear trend. It follows similar launches from Boohoo, Little Mistress, JD Williams, Lipsy, Topshop, Asos, Ted Baker, Missguided and Whistles.