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First look: Reformation opens on London’s Monmouth Street

Reformation, the US cult eco womenswear label, has opened a pop-up “try on” store on London’s Monmouth Street.

The store, at numbers 61-63, will be open until mid-December.

“It’s more of a showroom, where you can touch but you can’t take home,” said the firm. 

“If you find something you fancy, we invite you to try it on, fall in love, and use our nifty touch screens to order from our online shop. We’ll then ship it straight to your doorstep within a few days free of charge.”

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