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First look: Roberto Cavalli makes German debut

Roberto Cavalli has opened its first German store and unveiled a new store design.  

The concept for the 2,475 sq ft flagship on the Kurfürstendamm shopping boulevard in Berlin’s Charlottenburg district has been created by the luxury brand’s creative director, Paul Surridge.

The store stocks ready-to-wear and accessories for men and women, shoes, bags, watches, fashion jewellery, eyewear, fragrances, home accessories and tableware. An haute couture service is available by appointment.

The store fit was developed in collaboration with Milan-based interior design firm Rodrigo Izquierdo Design Studio and reflects Roberto Cavalli’s Florentine roots.

Surridge said: ”Our goal was to create a modern and enjoyable space where customers could fully immerse themselves in a Tuscany-inspired environment, defined by an elegant purity of the shapes, combined with the sumptuous richness of colours and materials.”

Roberto Cavalli chief executive Gian Giacomo Ferraris added: “This flagship also marks the opening of a new retail market for us, Germany, which I think will be pivotal for the further expansion of the brand.”

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