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First look: Selfridges reveals windows celebrating life of Shakespeare

Selfridges has unveiled windows marking the 400th anniversary of the death of William Shakespeare, as the department store reveals plans to launch an in-store theatre.

To celebrate the Bard’s life, the retailer has window displays designed by fashion designers, product collaborations and an in-store theatre, where shoppers can attend workshops and have access to rehearsals. The theatre will also stage a new version of Much Ado About Nothing, produced by theatre company, The Faction, in August. 

From July 4, the Royal Academy of Dramatic Art will hold a two-week residency offering customers audition and feedback workshops and production techniques classes.

Some 20 international designers including Rick Owens, Dries Van Noten and Simone Rocha have created new products and dug into their archives to help create the window displays, which pull out the playwright’s central themes and characters. As part of the celebrations, some of the exclusive products will be on sale at Selfridges this summer. 


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