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First look: Stradivarius opens on Oxford Street

Stradivarius, the Spanish womenswear brand owned by Inditex, has opened a new flagship on London’s Oxford Street, joining its UK existing store at Westfield Stratford which opened in August 2014.

Stradivarius

Stradivarius

The store, at 309 Oxford Street, is the brand’s biggest global flagship at 16,000 sq ft spread across three floors. The basement and ground floors currently showcase womenswear and lifestyle collections, with dresses priced around £29.99 and leather jackets at £79.99. The store will receive new deliveries twice a week from distribution centralised in Spain.

The Oxford Street store will launch bodycare, cosmetics and technology such as headphones in September this year.

The first floor will open next year to feature a new menswear range, which is set to launch for spring 17.

The store is designed with exposed brickwork, textured fabric walls and strip lights taking inspiration from LA styling. The fitting rooms have no limit to the amount of items customers can take.

The brand, which targets 20 to 35-year-old women with a range of affordable fashion and accessories, was established in 1994 and was acquired by Zara owner Inditex in 1999. It now has 960 stores in 64 countries and is set to open in Belfast and at Intu Trafford Centre later this year.

Stradivarius is headquartered in Sallent, Spain and will move to Barcelona later this year. It opened 40 new stores last year and reached a turnover of €1.3bn (£1bn) for the year ended January 2016, up 14% on last year, while EBITDA reached €274m (£212m), up 21%. It is the fifth largest of the Inditex group’s eight brands by turnover.

 

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