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First look: Swedish brand Sandqvist's first UK store

Stockholm-based accessories brand Sandqvist opened its first flagship store outside Sweden in London on Thursday. 

The brand said it had been looking for the right location for 18 months, and finally settled on the 920 sq ft unit at 79 Berwick Street in Soho.

Sandqvist has three stores in Sweden and a transactional website, and plans to open flagships in European cities where it sees growth potential.

In the UK, it is stocked at Asos, Liberty and Urban Outfitters, as well as independents including Badger Clothing in Brighton and The Content Store in London.


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