Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

First look: The British House launches in Beijing

A multibrand concept store exclusively showcasing British premium brands, and modelled on a London townhouse, has launched in Beijing.

The British House is located near Tian’an Men Square and features 13,000 sq ft of retail space across two floors. The store is styled like a home, with product from more than 100 British designers displayed across the rooms.

Shoppers can scan the items they like and buy them online using tablets. The products will then be shipped directly from the UK to their home within eight to 11 days.

The British House features the first Harrods Tea Room, where visitors can drink traditional English tea, and eat light lunch and supper dishes.

Other brands available include Belinda Robertson, Tateossian, Turnbull and Asser, John Smedley, Johnstons of Elgin, Duke and Dexter, Emma Willis, Rachel Riley and Simon Carter.

The owner of the project is Yimei McCabe, who is a former diplomat of the ministry of foreign affairs in China. Jamie Powell, former interim managing director at Jonathan Saunders, has been recruited as UK managing director for the business, which will be rolled out to further locations.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.