A multibrand concept store exclusively showcasing British premium brands, and modelled on a London townhouse, has launched in Beijing.
The British House is located near Tian’an Men Square and features 13,000 sq ft of retail space across two floors. The store is styled like a home, with product from more than 100 British designers displayed across the rooms.
Shoppers can scan the items they like and buy them online using tablets. The products will then be shipped directly from the UK to their home within eight to 11 days.
The British House features the first Harrods Tea Room, where visitors can drink traditional English tea, and eat light lunch and supper dishes.
Other brands available include Belinda Robertson, Tateossian, Turnbull and Asser, John Smedley, Johnstons of Elgin, Duke and Dexter, Emma Willis, Rachel Riley and Simon Carter.
The owner of the project is Yimei McCabe, who is a former diplomat of the ministry of foreign affairs in China. Jamie Powell, former interim managing director at Jonathan Saunders, has been recruited as UK managing director for the business, which will be rolled out to further locations.