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First Look: Être Cécile launches first permanent store

Cult womenswear brand Être Cécile has opened its first permanent store on London’s Islington, as it seeks to bring its “Cécile Girl” brand to life.

The store, situated at 40 Cross Street in Islington, London, covers 349 sq ft, and will house the entire Être Cécile collection.

The space is the brand’s first permanent own-label store, following several pop-up shops in the capital.

The brand was founded by Yasmin Swewll and Kyle Robinson, who also run the agency Paper Mache Tiger, and is inspired by a quirky sense of Parisian cool. The label is popular with independent retailers, and has an ongoing collaboration with Shoreditch-based indie Modern Society.

The store aims to bring the brand’s aesthetic to life, with the brand saying it will create a dedicated space for the “Cécile Girl” to enjoy, and interact with the brand.

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