Italian clothing brand United Colors of Benetton opened the doors to its new interactive flagship on London’s Oxford Street on 15 March.
The three-storey shop, located on the east side of the street near Tottenham Court Road Tube station, features 12 metre-high LED archways, a lounge area and touchscreen tables, on which customers can view its collections.
The flagship, which spans 16150 sq ft, also features a dedicated knitwear area. It will be anchored by a “loop” staircase connecting its three levels.
The store also offers checkouts “scattered” across shop floors, replacing traditional tills.
The brand operates 55 points of sale in the UK.
It previously operated a flagship on the corner of Regent Street, which has since closed.