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First look: Vans steps on to Oxford Street

Footwear brand Vans is opening its largest European store at 214 Oxford Street in London.

The 4,714 sq ft store stocks a wide selection of footwear, clothing and accessories across men’s, women’s and kids’ wear, as well as the brand’s pro-skate and surf ranges.

It also houses a Customs Lab, where consumers will be able to customise their purchases with the help of in-store artists.

The Vans Oxford Street store launch is part of a wider UK retail transformation, under which Vans has refitted existing stores, including its Carnaby Street branch, and opened a first-of-its-kind boutique store in Covent Garden last month.

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