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First pics of Victoria Beckham for Armani and Katie Holmes for Miu Miu

Shots from the new Armani lingerie campaign featuring Victoria Beckham were unveiled today. Miu Miu also released images of its latest campaign featuring Katie Holmes.

Victoria Beckham is reported to have been paid £12 million to appear in the Armani lingerie ads for the next three years.

Victoria Beckham’s husband, footballer David Beckham, starred in the Armani men’s underwear campaign last year, which resulted in a huge uplift in sales of the brand at department stores.

Readers' comments (3)

  • Wow. Who would have thought Victoria Beckham would look like this without her clothes on? Have a feeling there may have been some changes to these images though. I'm not convinced Posh will have the same effect on lingerie sales as her husband David Beckham did on underpants - though she's certainly good for the fashion industry simply because she's pictured in so many outfits pushing so many trends.

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  • Love Victoria in this. She looks amazing. In fact, you'd hardly know it was her. I know nothing about Armani lingerie though. Bet it'll be getting a few new stockists this year. £12m fee - incredible!

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  • boy do i regret eating that cream egg now!!!!!! please tell me that the pics have been touched up as it is unfair that she has the man, the money AND a body like that!!!! Great pictures and great for armani as I too, never knew they did undies.........however and this is the thing, how many of us will they fit? posh is teeny weeny and hey,what fantastic boobs for someone who has never had them done yet has had 3 kids........mmmmmmmm jealous? moi? no not all, but I dont care what anyone says, nobody is worth 12 million when there are people starving in the world, oh and i havent even noticed the undies - couldnt even tell you what they were like - so the campaign has worked in my eyes.

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