Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

First stage of £7.3m Brown Thomas refurbishment nears completion

Dublin department store Brown Thomas will unveil the first phase of its €9m (£7.3m) revamp next month.

The Grafton Street store – owned by the Weston family, who also own Selfridges – is refurbishing the accessories department and adding a new beauty hall on the 24,000 sq ft ground floor.

According to Brown Thomas managing director Stephen Sealey, the first phase will introduce accessories shop-in-shops for Prada, Céline and Tiffany & Co and a display area for other luxury brands.

By December, there will be shop-in-shops for Saint Laurent, Miu Miu, Bottega Veneta, Gucci, Michael Kors, DKNY and Marc by Marc Jacobs. New brands will also be added, but Sealey declined to name any. The beauty hall is due to open in September.

The refurbishment started in March and will be completed before Christmas. Other floors will be given a makeover in 2015 and 2016, although Sealey said this was very much at the planning stage.

Brown Thomas is also expanding its online offer, which was launched in autumn 2013 with accessories, beauty and swimwear. Half of all in-store products will be available online by autumn.

Last week, sister store Selfridges announced a £300m investment at its Oxford Street store, which Drapers has learned is being led by architects David Chipperfield.

It will expand the overall floor space by around 10% to 580,000 sq ft. The accessories space will double in size to 50,000 sq ft, opening in 2016.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.