Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Fit technology saves F&F £3m

Tesco clothing brand F&F has said its investment in 3D pattern-making software Modaris improved margins and reduced online returns last year.

Just 14% of online F&F purchases were returned in 2014 compared with 19% the year before, saving the business £3m in 2014, Tesco category technical director Alan Wragg told delegates at the Association of Suppliers to the British Clothing Industry’s Fit Factor conference in Peterborough on March 5.

F&F introduced the Modaris software, which was created by retail technology firm Lectra and uses a 3D model to show how clothing will look on a person, in 2013.

Wragg said it has reduced lead times because fewer fittings are needed during production: “If we can cut the lead time by one to two weeks, we sell so much more at full price rather than having to discount. If we do this on 30% of styles we make between £20m and £40m more profit.”

Also at the event, Marks & Spencer technical manager for lingerie, Julia Mercer, showed off its online bra-fitting tool, which launched in December 2014. The service is used by 7,400 women each week and has increased online conversion rates by 10%.

Debenhams head of quality assurance Fiona Graham said the department store is considering a number of options to improve fit, including digital tape measures, body scanning and virtual fitting rooms.

Readers' comments (1)

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.