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Learn more aims to reduce online returns for retailers

Scandinavian start-up is creating a social network that aims to reduce online returns for retailers by “finding clothes that fit.”

The online platform invites shoppers to enter their height, weight and measurements and then only shows them clothes that will fit their size and body shape.

The site also encourages users to post images of clothes they have purchased so other visitors can follow their “body double” and be inspired to try similar looks. chief executive and founder Christian Wylonis told Drapers he was looking for labels to partner with on the site.

He said: “We want to work with retailers and brands in order to get their product featured on the site. Fitbay can also really reduce the return rate for retailers by only showing shoppers’ clothes that fit. It’s a win-win situation.”

Readers' comments (1)

  • No measuring required? Sounds too good to be true...

    There are numerous businesses like Fitbay promoting clever IT 'algorithms' and social media interaction. It sounds good and there is plenty of VC money willing to invest...However there are fundamental flaws.

    The first of which is that these algorithms only learn by trial and error. All at the cost of the customer.

    By example, I recently spent 15 minutes putting my details into Dressipi's algorithm via Debenhams, only to be encouraged to wear skinny jeans. Something that is woefully wrong for the petite, pear shape I am! A genuine WTF moment.

    So, if social interaction is the way to go, it will be influencing others to also wear wrong styles... Oops.

    Retailers need to spend more time speaking with their customers and not believing the box ticked on the return label.

    But most of all, they should be careful investing in solutions at the customers' expense! They will not thank you for doing so.

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