Scandinavian start-up Fitbay.com is creating a social network that aims to reduce online returns for retailers by “finding clothes that fit.”
The online platform invites shoppers to enter their height, weight and measurements and then only shows them clothes that will fit their size and body shape.
The site also encourages users to post images of clothes they have purchased so other Fitbay.com visitors can follow their “body double” and be inspired to try similar looks.
Fitbay.com chief executive and founder Christian Wylonis told Drapers he was looking for labels to partner with on the site.
He said: “We want to work with retailers and brands in order to get their product featured on the site. Fitbay can also really reduce the return rate for retailers by only showing shoppers’ clothes that fit. It’s a win-win situation.”