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Fitness label ActiveInStyle opens London pop-up

British fitness fashion label ActiveInStyle has opened a pop-up store at 340 King’s Road in London.

The 1,180 sq ft space, which stocks a selection of the brand’s performance clothing and shoes for women, opened on September 3 and will run until November 1.

Online shoppers can also use the store as a click-and-collect point at no charge.

ActiveInStyle founder Caroline Lucey said she chose to open on King’s Road because of its “reputation and position as a fitness hub”.

In May Nike opened its first dedicated women’s store in Europe at 33 King’s Road. Canadian casualwear retailer Kit & Ace also recently expressed an interest in opening in the area.

Shackleton and Miles Commercial acted for the Sloane Stanley Estate. ActiveInStyle represented itself.

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