Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

primark flamingo inflatable

Focus on ‘fun’ fuels full-price sales at Primark

A focus on trend-led products, good basics and “fun” accessories – such as flamingo pool inflatables – helped Primark avoid heavy discounting over the summer months, finance boss John Bason has told Drapers.


Read this and a limited number of other articles, plus get customisable email alerts. Sign up for guest access.