Footasylum has appointed Matalan’s former financial controller, Danielle Davies, as its first chief financial officer.
Davies will lead the retailer’s financial strategy as it opens a further 10 stores in 2017, following 21 new store launches over the last two years for the business.
She joins from Pets at Home, where she worked for five years. Davies previously worked at Matalan for three years from 2008 until 2011.
Footasylum’s chairman John Wardle said Davies will “drive the financial strategy” for the retailer as it moves into the future.