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Footfall climbs as weather calms across UK

Calmer weather saw a return of consumers to British shops last week, with footfall up 8% week-on-week across all locations, according to data supplied exclusively to Drapers by Springboard.

There was also a slight rise on 2013’s figures for the week commencing February 16, with footfall edging up 0.7%. Shopping destinations in the South West and East saw the greatest rises year-on-year, while Northern Ireland recorded the biggest drop of 3.5%.

High streets experienced the biggest week-on-week rise, up 12% for the seven days to Sunday (February 23). However retail parks saw the biggest yearly climb, up 2.7%.

Marketing and insights director Diane Wehrle said: “In contrast to last week, when footfall was hit due to the storms and floods battering large parts of the UK, the calming down of the weather last week led to a much more encouraging performance with a slight rise increase in footfall across of +0.4%.  However, the tail end of the adverse conditions meant that retail parks and shopping centres performed better than high streets due to ease of access and a sheltered environment.”

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