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Footfall drops as customers delay Christmas shopping

Footfall across the UK dropped by 4% for the week to December 20 as customers leave their Christmas shopping to the last minute following Black Friday.

The high street was the worst hit, down 5.3% on the same week last year. Footfall was down across categories, with shopping centres down 4.2% and retail parks down 0.9%.

Diane Wehrle, marketing and insights director at Springboard, said: “While the weekly rise in footfall shows the natural increase in consumers heading out to complete (or begin) their Christmas shopping, the decline against last year demonstrates the ongoing effects of online and Black Friday discounts in changing the rhythm of Christmas retailing.”

She added: “The exceptionally mild weather is a double-edged sword for retailing – while encouraging retailers to high streets and other outdoor venues for a Christmas experience, consumers are not making winter purchases.

”This is exceptionally challenging for shopping centre venues with a combination of experiential retailing as well as a warm safe environment when competing with the high street and retail parks for bricks-and-mortar shoppers.”

Readers' comments (1)

  • darren hoggett

    We certainly had a bounce back from the previous week and had excellent trade. However, you have to have the correct product and not be burdened with heavy knits and coats. The trade is one big summer season now, which is much easier to manage.

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