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Footfall falters ahead of Black Friday

Footfall fell by 2.8% across all retail locations for the week ending November 22, compared with last year, as shoppers hold out for Black Friday sales this week. 

Glasgow high street

Glasgow high street

Glasgow high street

High street figures were the hardest hit, down 4.8%, while shopping centre numbers were down 2.4%, retail consultancy Springboard has reported. Retail parks experienced a 1.7% rise but it was not enough to push the overall index into positive territory.

“Consumers are no doubt waiting for the advent of the Black Friday sales this week, which combined with the pay weekend are set to be one of the busiest retail weekends of the year,” said Springboard marketing and insights director Diane Wehrle.

“The decline in shopper numbers follows the same trend as last year, when footfall fell 2.1% overall. Retail parks have also seen a slow in shopper numbers, rising just 1.7% last week, which is below the year to date average of 2.3%.

“Although initially the effect of the atrocities in Paris saw a downturn in footfall to many of the key attractions, footfall in Greater London has seen the least decline of all location types for the week, falling just 1.8%, as the public refuse to be deterred from their daily lives. The turn in the weather, bringing snow and frost to many parts of the country, has had a noticeable impact on high street locations, with the North and Yorkshire in particular declining by 11.6%.”


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