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FootFall reveals mixed trading picture

Customer counting group FootFall has revealed a mixed trading picture across the country with a massive 7% differential between the best and the worst areas of regional trading.

Over the week ending December 16, the group said today that in the north east of the country, Christmas shopper numbers have been building steadily throughout the month, illustrated by the 4.1% week-on-week increase last week.

However areas such as Yorkshire and Humber have been struggling to keep up, with a massive fall in footfall levels of 5.5% last week compared to 2006.

However, both the Yorkshire and Humber and the south west and Wales regions are showing steep week-on-week rises, a good indication that numbers are likely to start picking up closer to Christmas.

Martin Davies, a spokesman for Experian, the owner of FootFall, said this year Christmas shopping patterns were more like a "patchwork than a jigsaw".

He added: "Consumers now have very mixed approaches to their festive shopping – one or two visits to big destination centres or retail parks are often overtaking the traditional weekly visit to local high streets. A good tenant mix for shopping centres is crucial to capture these shoppers and ensure that the best is made of these more concentrated visits."

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